If I understand this news item correctly (and it's very possible that I don't), it may provide additional ammunition for the view that consciousness directly affects physical reality at the quantum level.
By varying the strength of the coupling between the nucleus and the electron, the scientists could carefully tune the measurement strength. A weaker measurement reveals less information, but also has less back-action. An analysis of the nuclear spin after such a weak measurement showed that the nuclear spin remained in a (slightly altered) superposition of two states. In this way, the scientists verified that the change of the state (induced by the back-action) precisely matched the amount of information that was gained by the measurement.
The scientists realised that it is possible to steer the nuclear spin by applying sequential measurements with varying measurement strength. Since the outcome of a measurement is not known in advance, the researchers implemented a feedback loop in the experiment. They chose the strength of the second measurement depending on the outcome of the first measurement. In this way the scientists could steer the nucleus towards a desired superposition state by only looking at it.
This result provides new insight in the role of measurements in quantum mechanics.
It's not clear to me, however, if this experiment really establishes a direct role for consciousness, or if, as one commenter at the linked article put it, the real takeaway is "that a quantum object can be steered by interaction with another quantum object without decoherence or any non-quantum (classical) interactions."